a complex socio-cultural and psychological process, as a result of which digital tools and technologies lose their novelty status, become routine, “invisible” and socially expected, fully integrating everyday life and forming new, hybrid models of life, communication and work that are no longer divided into “online” and “offline”. It’s a process that makes technology an integral part of what is called “normal life.” This is not just a fact of widespread use, but a change in collective consciousness and perception. In digital psychology, researchers are studying how digital normalization affects user behavior and human interaction with technology. Digital normalization is an important step towards making interaction with intelligent systems an integral part of everyday life, significantly changing the way people interact with technology.