the use of artificial intelligence technologies as a tool, partner or source of inspiration for the generation, development and implementation of new ideas, concepts and works of art that expand the possibilities of human imagination. It is worth noting that this is not a replacement for human creativity, but its “cognitive enhancement” – the use of AI as a catalyst that helps to overcome the inertia of thinking, explore new directions and increase the speed of implementation of ideas. The key principle, as in any case of AI application, is symbiosis, where a person remains a curator, critic and carrier of meanings, and AI is a provider of opportunities. In digital psychology, this is important for understanding how modern digital systems can contribute to the development of creativity and further influence people’s psychological well-being.