A field of artificial intelligence focused on the analysis, interpretation, and generation of data related to human communication, behavior, and social interactions using machine learning, computer vision, and natural language processing techniques. Such systems are used to understand social dynamics between people and analyze relationships and social interactions based on available data. This is the direction of AI that turns the chaos of social data into structured information that is understandable to machines and useful to humans, but requires special attention to ethical norms and psychological consequences. From a digital psychology perspective, the impact of these systems on how people understand each other in the digital world is studied, as well as their role in the process of social interaction, whether by improving interaction or limiting it due to inaccurate algorithmic analysis.