the process of reducing or completely overcoming internal (personal) and external (interpersonal) restrictions and social norms that regulate human behavior, communication and self-presentation in real life. This phenomenon is directly related to the effect of online disinhibition. This is a complex psychological phenomenon in which the features of the online environment – anonymity, invisibility, distance – lead to a weakening of internal mechanisms of self-control and social norms, which manifests itself in two forms: positive (frankness, self-expression, search for help) and negative (aggression, trolling, disinformation), radically changing the nature of interpersonal communications. In cyberspace, people can feel freer to express themselves by creating separate digital identities. The breakdown of psychological barriers can lead to a conflict between digital and real identities, or even social isolation, as people become increasingly detached from reality as a result of immersion in the digital world.