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Culturally defined roles that a particular society deems appropriate for both genders.

A theory proposed by Leon Festinger in which people evaluate their traits and abilities by comparing them with those of others.

Tendency to conform to the norms and expectations of a social group, Which can affect a person’s behavior and self-perception.

Awareness of the individual belonging to certain social groups (e.g. nationality, gender, religion), Which affects self-esteem and behavior.

The process of comparing yourself to others to determine your place and worth in society.