the ability to channel and regulate individual and collective emotions in an organization in a way that promotes innovative thinking and effective problem-solving. This concept involves using positive emotions, such as enthusiasm and curiosity, as catalysts for creativity, while controlling negative emotions, such as anxiety or frustration, that result from difficulties or failures. Creative emotion management aims to create a work environment that encourages experimentation and new thinking, fosters continuous innovation, and maintains the psychological balance of individuals and groups to ensure sustainable performance and effectively achieve organizational goals.