stable and significant differences in norms, values, beliefs, behavior, communication and perception of the world between representatives of different cultures. They are manifested in many areas: in the style of communication, understanding of time, assessment of space, social roles, etiquette, religious practices, non-verbal signals (gestures, facial expressions). Understanding intercultural differences is important for effective communication, adaptation and cooperation in a globalized world, as it helps to avoid misunderstandings and conflicts, promoting mutual respect and integration.