a branch of psychology that studies how cultural and ethnic factors affect psychological processes, behavior, and personality of a person. It explores the differences and similarities in cognitive, emotional, motivational and social processes in representatives of different cultures, as well as the ways in which individuals adapt to an intercultural environment. Cross-cultural psychology analyzes the influence of cultural norms, values, traditions, linguistic and social practices on perception, thinking, self-esteem, interpersonal relations and social interaction. It uses methods of comparative research, psychodiagnostics, observations, surveys, and experiments to identify universal and culturally specific patterns. Particular attention is paid to the issues of acculturation, ethnic identity, intercultural communication and psychological adaptation of migrants and ethnic minorities.