awareness of a person’s belonging to a certain cultural community through self-identification with its cultural patterns, values, language, traditions and norms of behavior. It is formed under the influence of historical heritage, socio-cultural environment and interaction with other cultures, determining a person’s place in the world and his social relations. Cultural identity contributes to strengthening the sense of belonging and uniqueness, and also affects intercultural communication, acting as a factor of both unification and possible conflicts between cultures.