An interdisciplinary area of psychology that studies the impact of digital technologies, the online environment, and artificial intelligence systems on the psyche, cognitive processes, emotions, behavior, and interpersonal relationships of a person. It includes the analysis of interactions with social networks, virtual platforms, video games, applications and AI systems, explores the formation of virtual identity, the phenomena of digital addiction, the emotional and cognitive reactions of users, as well as issues of trust, ethics and adaptation to new technologies. One of the key aspects is the development and evaluation of cognitive and emotional AI behavior models focused on mimicking the human psyche.