The process of building one’s own image online through digital tools such as social media, blogs, or content platforms. In today’s world, people can construct their digital identity in a way that matches or even contrasts with their real identity. From a psychological point of view, the digital construction of one’s own image reflects the constant search for recognition and confirmation from other people in the digital space. Some may perceive their digital identity as an enhanced image of themselves, which can lead to anxiety and stress when this image contrasts with their real life or when they do not receive the expected interaction.