principles that guide people’s behaviour in the digital social environment, including the way people treat others online, respect for privacy and human relations in the digital world. In digital psychology, researchers are studying the impact of these values on people’s mental health. Ignoring digital social values can lead to problems such as cyberbullying, lack of real social connections, and feelings of isolation. On the other hand, digital social values can contribute to the creation of positive online communities that help people support each other and improve their psychological well-being.