the ability of digital data to reflect or influence a person’s emotions. With the increasing use of technologies such as sentiment analysis and the measurement of people’s online interactions (e.g., sentiment analysis in text or images), data has become a tool for understanding and even influencing people’s emotions. This data can be used in marketing campaigns or digital interactions that can influence emotional well-being by triggering subconscious reactions to the data that can trigger certain emotions, both positive and negative.