A branch of artificial intelligence that focuses on the development of technological systems that are ethically responsible in design and operation. This type of AI deals with the study of issues related to equality, bias, privacy, and human security. From a psychological point of view, ethical AI is of great interest because such systems can indirectly affect human emotions. For example, algorithms that work with content recommendations can create an environment that promotes negative or misleading behavior, raising questions about the impact of such systems on people’s self-esteem, personal values, and social behavior.