a cognitive-behavioral phenomenon and worldview in which a person perceives and evaluates the world around him through the prism of values, norms and traditions of his ethnic group, considering them to be a standard and superior to other cultures. This style of thinking is manifested in a preference for one’s own ethnic group, a tendency to consider its norms as natural and correct, and others as wrong or inferior. Ethnocentrism is often accompanied by intergroup intolerance, prejudice and can lead to social isolation and conflicts between ethnic communities.