concept proposed by the Canadian psychologist Victor Vroom in 1964 in his work “Work and Motivation”, which is based on the fact that the presence of an intense need is in no way considered the only important condition for motivating a person to achieve a certain goal. In theory, there are three main moments of human motivation:
1) Expectation is a person’s idea that the efforts spent by him will lead to the expected and desired result.
2) Assistance – a person’s hope for a reward depending on the results.
3) Valence is the assumed degree of relative satisfaction or dissatisfaction that arises as a result of receiving a certain reward.