the influence of technology on the formation of social values and ethics. With the increasing use of artificial intelligence and digital systems in various fields such as education, healthcare, and even personal relationships, people are immersed in a technological environment that influences their perceptions and ethical positions. It can be difficult for people to distinguish digital values promoted by algorithms or technology companies from traditional human values, which can have profound psychological consequences as it is difficult for people to maintain their values in a world that is rapidly adopting technology.