The parameter of measuring culture in the concept of G. Hofstede.the degree to which members of society tend to take care of themselves and their loved ones, putting personal goals above group goals. In individualistic cultures, self-awareness prevails, personal rights, freedom, and independence are valued, and social ties are less close. People in such societies are focused on achieving the success and well-being of their family and themselves. Examples of individualistic cultures according to Geert Hofstede’s theory are countries such as the United States of America, the United Kingdom, the Netherlands, Canada, and Australia.