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Influence of algorithms

Influence shapes people’s online lives by determining what they view or interact with. Algorithms are used in search engines, social media, and recommendation apps to manage users’ digital activities. From a psychological perspective, algorithmic influence can have a significant impact on people’s behavior, for example, by pushing them to make purchasing decisions, reinforcing certain opinions, or even shaping their social outlook. In some cases, it can lead to feelings of isolation or loss of control, as people are only exposed to content that reinforces their pre-existing interests or inclinations, leading to the formation of cognitive bubbles.

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