“Life on Screen: Identity in the Internet Age”
a book by researcher Sherry Turkle about the theory of digital identity. Turkle analyzed how digital and virtual environments (such as forums and multiplayer games) allow for the creation of multiple, fluid, and fluid identities that are distinct from those in real life. Since then, the concept of “digital identity” has emerged, referring to the way in which people construct their images and experiences in cyberspace. Digital identity theory argues that identity in the digital age is no longer static or limited to traditional social interactions, but has become a dynamic, changing construct shaped by: 1. online presence (profiles, images, content); 2. digital interaction in social networks and forums; and 3. conscious or unconscious management of impressions on digital platforms. 4. Multiple roles and identities: A person can take on multiple digital identities, differing depending on the context and platform. The theory suggests that digital identity can increase self-confidence and social belonging when used positively, but can also lead to alienation, dependence on virtual recognition, or conflict between real and digital identities.