a person’s deep psychological ability to use their internal impulse to effectively achieve the goals of the organization, regardless of external rewards or incentives. The concept encompasses the ability of a manager or staff member to set priorities, develop action plans, track achievements and persevere in achieving results despite obstacles and difficulties. Self-motivation is a key factor in improving individual and group performance, contributing to increased productivity, leadership development and increased commitment in the workplace. It also reflects the maturity of the managerial personality in the field of self-management, controlling emotions and maintaining constant motivation to achieve the goals of the organization. This is a key element for understanding how internal psychological factors affect an organization’s performance and strategic decision-making.