Applying psychological methodologies and strategies at the senior management level to ensure the success of major organizational changes, such as restructuring, digital transformation, or strategic policy adjustments. This concept includes the study of the psychological impact of transformation on individuals and groups, the development of training and psychological support programs, and the implementation of strategies to reduce internal resistance. Managing psychological and strategic change helps organizations maintain consistent performance, increase adaptability, and build a resilient organizational culture that responds quickly to emerging challenges.