psychological and behavioral state in which a person has the maximum level of involvement, emotional involvement and compulsive use of social platforms (social networks, instant messengers, AI). This is a tipping point, after which either the burnout phase (and subsequent decline in activity) begins, or addiction becomes entrenched as a chronic pattern of behavior, which will have long-term consequences for the psyche in general and self-esteem in particular. Being aware of this state is the first step to digital detox and rebalancing.