A branch of applied psychology that studies the psychological, cognitive, and emotional interactions of individuals and groups in a political context. She is concerned with understanding how psychological factors such as personality, cognitive abilities, emotions, and beliefs influence political behavior, including party affiliation, electoral decisions, interactions between elites, and societal responses to political crises. It also seeks to develop explanatory models to predict political behavior, understand social transformations, and analyze the role of leaders and policymakers in shaping political reality.