a concept that considers identity as a social construct that is formed under the influence of social situations, rather than internal trends. In the postmodern era, culture loses a single normative basis, and a person finds himself immersed in a multitude of competing sign systems, which makes it difficult to form a stable image of himself. The main principles of the concept are: the fragmentarity of identity, the mobility of the process of self-determination and its dependence on the context, the relationship between the personal and the social (identity is constructed in the context of social relations).