the systematic and deliberate process of directing public opinion or behavior in favor of a specific goal. Propaganda uses a variety of means, such as media, speeches, images, or symbols, to influence a group’s beliefs and attitudes. Propaganda differs from ordinary group behavior in that it is planned and aimed at achieving specific results and is often used to promote political, social or economic goals. Propaganda plays an important role in shaping public opinion and increasing its influence on the behavior of the group, creating a unified collective position on a certain issue.