a leadership style that combines understanding the psychological motivations of individuals and groups with the implementation of effective motivational strategies to improve performance. This style of leadership involves the use of material and moral rewards, social recognition, and the channeling of individual and collective energy to achieve the goals of the organization. It also aims to create a supportive work environment that encourages participation, innovation, and improved teamwork, while fostering employee ownership and loyalty, which contributes to increased morale and sustainable performance.