one of the first forms of socio-psychological theories, which originated in France in the second half of the 19th century. Its origins were laid in the concept of imitation by G. Tarde and developed by G. Le Bon. From the point of view of the French psychologist and sociologist Gustov Le Bon, any gathering of people is a “mass”, the main feature of which is the loss of the ability to observe. Typical features of human behavior in the mass:
1) depersonalization (which leads to the dominance of impulsive, instinctive reactions);
2) a sharp predominance of the role of feelings over intellect (which leads to susceptibility to various influences);
3) loss of intellect in general (which leads to the rejection of logic);
4) loss of personal responsibility (which leads to a lack of control over passions).