a leadership style characterized by an orientation towards building good human relations within the group and strengthening social ties between its members. Such leaders pay special attention to people’s comfort, their psychological and social needs, as well as the interactive environment in which they work. They strive to create an atmosphere of trust and mutual respect that fosters cooperation and belonging. From a psychological point of view, this style is focused on encouraging open communication, caring for the feelings of group members and supporting them in difficult situations. Relationship-oriented leaders also foster loyalty and personal commitment between group members. Group members feel that the leader values them and listens to their opinions, thereby encouraging the desire to cooperate and achieve common success. Socially, this leadership style creates a balanced group environment that reduces internal conflicts and enhances positive interactions between group members. It also fosters team spirit and interpersonal harmony, which allows the group to better cope with challenges and achieve its goals more effectively. Relationship-oriented leaders are an example of mutual respect and flexibility in meeting the diverse needs of group members, having a long-term impact on the social dynamics of the group.