The fundamental concept of social psychology, introduced by the French psychologist Serge Moscovici (1961), refers to the common cognitive and cultural structures that individuals in groups and societies create to understand, organize, and communicate reality. They serve as “collective mind maps” to help people interpret events, categorize phenomena, and guide their behavior and interactions with others. Social representations are networks of symbols, meanings, images, and beliefs that are produced and disseminated in society, transforming them into general “intuitive” knowledge used to interpret the world around us. These representations are not merely reflections of reality; rather, active social constructs that change people’s perceptions of facts and determine their reactions to them. Social representations are not merely reflections of reality; rather, collective cognitive structures that change our perception of the world and determine our interaction with it. They are a bridge between individual knowledge and collective culture, and a central tool for understanding how ideas are disseminated, stereotypes are formed, and the impact of the media and public discourse on collective consciousness.