the desire of an individual or group to establish control over a physical or psychological space in order to increase their comfort, security, status, and bargaining power. This is a manifestation of behavior related to the defense of “one’s own” territory, which has a significant impact on the dynamics and outcome of negotiations. Assigning certain zones to the parties (“our “their side of the table”) can strengthen group identification or promote confrontation. Neutral territory (neutral room) reduces this effect.