the difficulty of determining who is really behind digital accounts on the Internet. In the era of digital identity, people can present an altered or improved version of themselves on social media. This ambiguity makes it difficult to understand how closely the image of a person, perceived by others, corresponds to his true self. Interacting with intelligent systems and bots also adds a layer of ambiguity as to whether a human is interacting with a human or an intelligent algorithm. This ambiguity can affect users’ perceptions of authenticity and privacy in their digital interactions.