those significant effects that are provided due to the visual component of buildings:
1) Influence on the first impression. An attractive façade stimulates interest and encourages interaction.2) Increasing psychological comfort and visual attractiveness. A uniform appearance reduces stress and improves mood.3) Managing people’s behavior. The design of the façade affects the nature of human movement, social interaction, as well as behavior.4) Integration with the environment. Promotes a balance between the building and the environment (nature/urban landscape).