cognitive theory of personality, developed by the American psychologist George Kelly in the 50s of the XX century. A construct here is understood as a way of seeing the world and interpreting its elements as similar or different to each other. It is assumed that people differ from each other in such characteristics as the number of constructs included in the system, their nature, and the type of connection between them. The combination of these features constitutes a certain degree of cognitive complexity of a person. It has been experimentally proven that there is a relationship between cognitive complexity and a person’s ability to analyze the world around them: more cognitively complex people integrate perception data more easily, even in the presence of contradictory properties of the object, i.e. they make fewer mistakes than people with less cognitive complexity (“cognitively simple”) when solving the same problem.