is a set of cognitive and emotional processes that occur in the subconscious of a person without direct awareness, but have a deep impact on the formation of political views and orientations, the interpretation of events and decision-making. These processes include implicit biases, automatic emotional preferences, collective stereotypes, and symbolic associations formed through socialization, early experience, and repeated media exposure. Thus, unconscious political cognition shows that political behavior is determined not only by consciousness and reason, but is also largely shaped by unconscious processes operating against the background of perception, which explains many of the paradoxes of modern political life.