A set of principles and values that guide the use of digital technologies and artificial intelligence in ways that promote people’s well-being and rights. This concept looks at the impact of technology on privacy, security, and equality of opportunity. From a psychological perspective, researchers are studying how digital systems affect people’s ethical beliefs, such as how they handle personal data and how algorithm-based decisions are made. As the use of artificial intelligence increases, it becomes necessary to define the ethical principles that guide the development and use of these systems.