An integrated psychological and cognitive function of the driver, aimed at controlling and regulating the levels of mental and physical activity and attention while driving, ensuring optimal performance and a quick and effective response to various complex and unforeseen traffic situations. This concept includes the ability to control physical and mental fatigue, dynamically distribute attention between different elements of the road, the vehicle and the road environment, while maintaining constant vigilance and the ability to quickly assess risks and make informed and preventive decisions on the road. Within the framework of the behavioral psychology of road traffic, energy and attention management is a crucial element in improving individual and collective safety on the road. It helps reduce mistakes that occur due to fatigue or distraction, improves the ability to respond to emergencies, promotes safe driving, and reduces reckless or aggressive behavior. It also reflects the driver’s awareness of his responsibility to himself and other road users.