psychological strength and intrinsic motivation that prompts drivers or pedestrians to engage in certain behaviors on the road, whether safe and disciplined or risky. It directly affects the quality of decision-making, concentration and compliance with traffic rules. Motivation to move is a key psychological component of understanding behavior on the road, as it explains why drivers behave in a certain way in similar circumstances.
Types of traffic motivation:
1) Positive motivation is associated with the desire to achieve useful goals and safe behavior, for example, to arrive safely at the destination, to ensure the safety of passengers or to comply with laws in order to gain public recognition.
2) Negative motivation – related to fear or the desire to avoid negative consequences, such as accidents, traffic violations, or legal sanctions.
3) Social motivation – the influence of the opinion of others, social pressure or public expectations on compliance with traffic rules, for example, respect for the right of way or avoidance of aggression.
4) Intrinsic motivation – related to personality traits, such as the desire for control, independence, and the search for thrills or challenges, which can motivate drivers to take risks or comply with the law.