scientific and methodological basis for studying the behavior of drivers and pedestrians on the road and the effectiveness of traffic systems. These techniques aim to understand the psychological, cognitive and emotional factors that influence people’s behaviour on the road and to develop strategies to ensure safety and prevent accidents. Research methods include data collection methods, analysis methods, and the design of scientific research that explains road behavior, predicts risks, and contributes to the development of evidence-based training and awareness programs. The use of rigorous research methods is an integral element of the psychology of road behaviour, as it allows for the development of a comprehensive scientific understanding of road behaviour, the development of effective preventive measures and the improvement of road traffic training and education programmes that contribute to reducing accidents and improving road safety.