The transmission of behavior, emotions, and attitudes between people within groups, often unconsciously. Humans are social beings who are influenced by implicit norms and momentary interactions in the environment, which lead to the emergence of collective patterns of behavior that can be both positive and negative. This phenomenon is explained from a psychological point of view by the following factors:
1) Imitation theory is an innate tendency to copy the behavior of others.
2) Social conformity – the desire to fit into the group and not deviate from its norms.
3) Emotional contagion – the transmission of emotions, such as anxiety or anger, through nonverbal cues and open behavior.