A Russian psychologist, he made a major contribution to research in the field of the psychology of perception, memory and consciousness. Theory and discovery: Zinchenko studied the processes of perception and memory, paying special attention to their relationship with consciousness. He made a significant contribution to the understanding of the mechanisms of perception and processing of information. Significance of the works: Zinchenko’s works contributed to the development of the theory of perception and memory, as well as to the understanding of the role of consciousness in these processes. His research has influenced many areas of psychology, including cognitive psychology and the psychology of consciousness.